SACRAMENTO, Calif. — For the first time since its founding, the travel organization ‘Visit Sacramento’ launched a Spanish-language website named ‘Bienvenidos a Sacramento.’
With Spanish being the 2nd largest language spoken in Sacramento and Spanish speakers making up the largest group of tourists to the city, creators say launching the website now makes a lot of sense.
“We want to not only be able to provide accessibility in the language of choice for people who are not only traveling to Sacramento for either business or pleasure, but to recognize the rich culture of Latinos in the region,” said bilingual communications strategist, Cynthia Moreno.
It’s part of Visit Sacramento’s efforts to be more inclusive in its outreach of visitors from around the world.
“We want to recognize that not all Latinos speak Spanish. It’s not a monolithic group but we do recognize that the people who do visit Sacramento the most, the top country of visitors is Mexico,” said Moreno.
Studies show Sacramento is one of the most diverse cities in the U.S. and its population is growing. 83% of Latinos in Sacramento trace their roots to their Mexican heritage, which is reflected in the style and content of the new website.
Photos are from a local photographer and highlight pockets of rich cultural history throughout the city, like the Northgate neighborhood.
“Having a website in a different language or even multiple languages just provides easier access to folks from around the world,” said Moreno.
She says it’s a win for shoppers, business owners and neighbors.
Research shows Sacramento typically gets more than 15 million visitors each year and Moreno says the website is just the start in helping the number grow. She says they plan to start a Spanish speaking podcast and expanding the website even more.
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